I'm an Art Director with over 20 years of hands-on creative experience spanning design, writing, branding, and production. My work is rooted in visual storytelling—bringing ideas to life with clarity, personality, and cultural relevance. Whether I'm shaping a brand from scratch, directing a seasonal campaign, crafting sharp and characterful copy, or managing complex product pipelines, my focus is always on creating things that connect.
For over a decade, I helped build The Dudes from a Berlin concept store into an international streetwear and lifestyle brand, contributing across every creative and operational layer. I've developed apparel collections, led collaborative projects with artists, designed packaging and retail environments, crafted brand voice and messaging, and overseen everything from lookbooks to logistics.
I thrive in multidisciplinary roles that balance big-picture thinking with meticulous detail. My approach combines irreverence with intention, strategy with storytelling—and I'm most at home working across teams to bring abstract ideas to life and turn them into tangible outcomes.
For over a decade, I helped build The Dudes from a Berlin concept store into an international streetwear and lifestyle brand, contributing across every creative and operational layer. I've developed apparel collections, led collaborative projects with artists, designed packaging and retail environments, crafted brand voice and messaging, and overseen everything from lookbooks to logistics.
I thrive in multidisciplinary roles that balance big-picture thinking with meticulous detail. My approach combines irreverence with intention, strategy with storytelling—and I'm most at home working across teams to bring abstract ideas to life and turn them into tangible outcomes.
