The Dudes – Unathletics

The Dudes wanted to sit alongside streetwear brands with an athletic edge while staying true to their laid-back DNA. That’s where Unathletics was born—a campaign I developed to position the brand for stores like BSTN and Iriedaily. From concept and copy to art direction, I led the campaign, which has since become a core, always-on collection for The Dudes.

Brand: The Dudes

Role: Creative Director / Copywriter / Art Director