The Dudes / Berlin
As a founding team member of The Dudes, I was instrumental in its journey from a Berlin concept store to an international streetwear label. For 14 years, I've designed products and managed their development, overseen campaigns and collaborations, and shaped a distinctive voice that blends humour, irreverence, and culture. My work spanned design, production, and strategy across fashion, retail, digital, and events, and copywriting that extended into the long-form narrative for the NFT project Cel Mates.
Berlin Circa 2012
Dudes London
Dudes Bangkok
Dudes Lisbon
