The Dudes – Stoney the Bear

When The Dudes asked me to create a mascot for their Berlin-based brand with a love for beer and bud, the answer was simple: Stoney the Bear. A parody of Smokey the Bear—only his complete opposite. What began as a capsule collection became such a hit that it grew into a series of films starring our furry friend. To this day, if you visit The Dudes online or in-store, watch your weed—Stoney might catch a whiff.

Brand: The Dudes

Role: Creative Director / Copywriter / Art Director