Kuma Ramen
It started with a short brief,  “a stylised bear paw logo incorporating ramen.”
From there, the whole visual identity for Kuma Ramen took shape.
I designed the logo before the restaurant opened, then moved on to the launch T-shirt, tote, menu, and packaging.
Somewhere along the way, Kuma-San was born, a ramen-bearing bear with local charm.
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